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FirstMate founder, Michael Florian came to be in the pet food business through an interesting route. After years as a commercial fisherman, Michael began manufacturing fish feed the burgeoning salmon farming industry in British Columbia. Dogs were used on the farms to guard the stock from predators, but they enjoyed feeding themselves with the fish feed. Michael began to formulate a dog food that would keep them satisfied and use the same high quality ingredients, and FirstMate was born.
